Wabi aims to create a seamless, fair, and confidential exchange of value and information between brands and consumers. Consumers who participate in the ecosystem are incentivized with WABI tokens and can redeem them at a dedicated marketplace to purchase thousands of unique products from across the globe. Brands leverage WABI tokens to obtain unique datasets on consumer behavior, which allows them to make superior marketing and strategic decisions. Wabi also provides a comprehensive database of packaged consumer products, and by scanning barcodes, consumers are rewarded with WABI and can immediately see product information. With the growth of the ecosystem, the circulating supply of WABI is reduced.