SCARCITY is a blockchain-based platform designed to safeguard users' data and privacy while providing them with full control over their information. By utilizing blockchain technology, SCARCITY ensures transparency, immutability, and trust in the source of important information. Users are rewarded fairly for their contributions and content creation, addressing the imbalance of revenue distribution seen on centralized platforms. Through its decentralized structure, SCARCITY promotes equal participation and decision-making, fostering a diverse and inclusive social media ecosystem, ultimately aiming to create a more equitable digital environment compared to traditional centralized platforms.