holoride integrates car data, augmented reality, and blockchain technology to create hyper-immersive experiences during car rides. The RIDE token powers holoride's partner network and incentivizes engagement with holoride experiences through in-game purchases. The company plans to create a sustainable environment that monetizes content and data while creating mass-market entertainment and media. The RIDE token will connect car manufacturers, content creators, brands, and passengers to capture value throughout the ecosystem. holoride aims to revolutionize the mobility and media industries and create a new category of in-car entertainment.