Nether is introducing a new type of non-fungible token (NFT) that emphasizes the value of personality by creating an exchange for "personality bits." Users can purchase, own, trade, and exchange NFTs that represent the unique assets of famous influencers, celebrities, or world leaders. Nether aims to guarantee the value of leadership and influence, ending the era where value is measured solely by social media likes and comments. By creating a decentralized marketplace for "personality bits," Nether hopes to generate trading volumes that determine the real value of a person's persona beyond social media metrics.